Identify the purpose of what you are writing and start with the main message. endstream endobj startxref Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. if you do not have a sid, Test questions are scrambled to protect test integrity. 4. Using acronyms in news releases may:A. Establish contact with other agency PIOs. Select the right media to reach the target audience. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Public information can help people make the right decision at the right time. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Spelling- and grammar-checking tools (printed and computer software). Switchboard: (301) 447-1000 To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Identify contacts and sources that are relevant to your organization. All of the above, 23. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. 17. B. an important part of the PIOs job. 16825 S. Seton Ave., Emmitsburg, MD 21727 You need to write to your audience. 1955 0 obj <>stream This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. The National Incident Management System (NIMS) is:A. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. The media will want to get as close as possible to get pictures/audio/interviews. Last name. Keep the subject and verb close together. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Uses correct grammar and contains no spelling or punctuation errors. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. It provides a framework for people from multiple agencies to work well together B. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Blogs are Web sites that allow you to engage in a conversation with readers. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. A PIOs proactive approach to public information enhances credibility in messaging. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Speculation C. Summarizing D. Bridging, 12. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} In this lesson youll learn more about creating public awareness campaigns. And thats not all. Evaluate the effectiveness of your campaign. Switchboard: (301) 447-1000 Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. The role of the pubic information officer. 0 D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. ), John enjoys boating, swimming, and to fish. Are there cultural differences to take into consideration? Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Describe how to effectively communicate orally and through written products. 3. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. I would urge you to be careful whenever you travel, Smith said. Media pools are used to restrict access to an area due to space limitations or safety issues. . A micro-blog is a type of blog where the message is shorter. Avoid getting involved in these media disputes. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. (Unit 2), Describe the types of written products used in public information activities. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. For highly technical information, it might be best to prepare a credible subject-matter expert to present. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. The word zombie comes from Haitian and New Orleans voodoo origins. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. 0. People have a right and a need to know about the risks they face. Establishing relationships with news media representatives by being accessible and prepared. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Describe the role of the PIO in an emergency. Please review the IS FAQ's for more information. FEMA IS-29: Public Information Officer Awareness Answers. . Timely updates and corrections to information in evolving incidents. B. Be accessible and return calls and emails promptly. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. @8'_= J J0 The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Many different social media monitoring tools are available. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. For highly visible or controversial matters, it might be best to have a leader in the organization speak. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). (What will motivate them?). (Correct), The report was written by the officer. A Federal structure designed for large-scale, multijurisdictional incidents B. You can find the complete list of courses in the Spanish language course list. Sound bite B. .. Narrator: Red Stick Ready targets every segment of the community. Use jargon to communicate with your target audience B. The Public Information Officer may also perform a key public information-monitoring role. In the next lesson you will learn how to communicate effectively when an incident happens. It also helps identify the target audience for a particular public awareness campaign. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Your media list should be current, complete, and tailored to your organization. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B User: 4. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. For example, you can post videos, use social networking sites, and/or create a blog. This fundamental principle is the basis for public information in emergency management in this country. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Social marketing is the use of commercial marketing principles to: A. The press saw it. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. * The social media links provided are for reference only. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. FEMA does not endorse any non-government Web sites, companies or applications. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. FEMA does not endorse any non-government Web sites, companies or applications. Resident/Non-Resident, Trainer Program, etc. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. For different audiences, you may need to write different products. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Social media have changed how quickly information about a disaster is available. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. The news release should use the inverted pyramid as illustrated below. When will you implement your campaign? Treat all media fairlydo not play favorites with reporters. endstream endobj 1929 0 obj <. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Having such knowledge enables them to make informed choices that affect their health and well-being. The widespread use of social media means you and your organization need to include social media in your communication strategy. Check with them to see if the location selected for a media area will allow them to accomplish this connection. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Describe how to have a successful relationship with the news media. Work within the emergency management system. This process includes: Your goal statement expresses what you hope to achieve through your campaign. 0 What are people in your community concerned about? Public information entails the processes and systems that enable effective communications with various target audiences. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. This course can provide a basic understanding of the PIO function for those new to the position. NIMS Description of the PIOs Responsibilities. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Use the media area for all media releases and conferences. A media pool: Note: Media pools can cause disagreements among the media. A tornado strikes in the Midwest. A directory of your organizations Internet presence. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Describe how to manage the news media at the scene of an incident. wA{)K+Xk80538L``V[mvWS|?9U7 In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. PIOs need to have a thorough understanding of the communities they serve. 524 0 obj <>stream To read this blog, go to:http://emergency.cdc.gov/. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. What is happening in other areas? As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Social Media: Preparedness 101: Zombie Apocalypse. This course can provide a basic understanding of the PIO function for those new to the position. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Even a few minutes of practice can make a big difference. C. is presented as a bad example of public information management. PIOs need to have a complete understanding of the community's demographics in order to: A. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Describe the target audiences for the PIO. How or what can your community learn from these events? Always connect with the Incident Commander before making any statement to the media. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Increased information needs can be handled. Responds to the media while respecting restrictions on the release of sensitive information. You cantand dont expect them to stay there all of the time. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 The role of the PIO is the same regardless of the type or size of the event. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. They can be seasonallike hurricane preparedness week. The good news is that preventing heat related illness is easy to do if you just use common sense. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. An important part of the PIOs relationship with the media is knowing what they want. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. What are priorities within your organization? Radio is a form of broadcast technology that has the following needs, advantages, and limitations. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Is there any restriction on the information to be released? The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Speak to several members of the media at one time, especially during an incident. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Its community preparedness. Describe evolving media tools, including social media, for communication. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. People use technology to tell others that they are okay. Email. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Once again, we see a fire threatening our citizens and their homes. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. C. It can be taken alone or before Basic Public Information Officer Training (G290). Communicates with internal and external stakeholders. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Who is likely to be affected by the hazard or threat? This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. B. cause the intended audience to act on requests in the message. Your organization may have other format preferences, such as single-spaced and one-page only. Providing information and access to newsmakers. Supporting information can be described as: A. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Increase community preparedness is not specific. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Refer to the list below. The test questions are scrambled to protect the integrity of the exam. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Contact commercial vendors to identify contacts and the process for news releases. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Score .9906. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Email can be used to get people: In order for email to work, you need to have a good email distribution list. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. As a PIO, your target audiences include . 19. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. or a non-emergency event. Campaigns that combine a mix of media are more likely to be effective in influencing people. The subject is the. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Create clear and easily understood messages. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . News releases should provide accurate, factual information that is attributed to its source. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. These people are your target audience. The most important point is is an example of a transition phrase or: A. Once your campaign is implemented, the last step is to determine its success. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Describe how to develop and execute a public awareness campaign. Test the message on a safe audience B. They knew that they werent being led down another road, that they were hearing things unfiltered. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Serves as an advisor to the Incident Commander. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. 1. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Generally, there is no review before modifications are accepted. endstream endobj 495 0 obj <. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Identify how messages should be conveyed. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. A good overview of ICS is provided in the independent study . Do you know what to do to protect yourself and your family? Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system.
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