Steps. Instagram is a powerful platform for building a following and promoting your racing brand. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Are you posting regularly? Using these pre-formatted samples will save a lot of your time and effort. She also has edited and produced online content for those publications. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. How do I find companies to sponsor my race car? NO! When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Once youve found the business youd like to approach, think about what their goals are. The cover letter should also include the reasons why you think this sponsorship will work. Expect serious, cutthroat competition with the higher stakes. I could not find the sports car of my dreams anywhere. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. First, provide a history of you and your racing team. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Everyone from the outside thinks that everyone racing cars has sponsors. There are so many businesses with sponsorship programmes. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Figure out what you can offer to a potential sponsor. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Work from the outlines you prepared to include all of the important details. Focus on the businesss goals rather than your life story. Is your account popular How many Thousands of followers do you have? Limit the history to no more than two typed pages. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor But remember, a great proposal is about so much more than an attractive design. You never know, something. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Contacting a sponsor is like contacting a potential employer. putting on races, come join our race directors Facebook group, Organize the proposal in sections. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. You will use that information to get back to your sponsor with a winning proposal. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Are your posts in line with the companys current message? If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. It's time to submit your sponsorship proposal. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. When it comes to drafting your proposal, you can use either a presentation or document format. Sponsorship is not charity. Treat the race car sponsorship proposal as a business transaction. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Treat your Race Team as a Business. Sign it in a few clicks. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. If you are looking for racing sponsorship proposals, you are at the right place. In return, the racer gives the organization publicity and extras, such as personal appearances. Tell us about the class you run. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. You and any potential sponsors need to work together to achieve what you both need. s !1A"3Qa5RSTrt#$2BqUb The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Your proposal must show depth and that you took the time to understand each sponsor. Ask the sponsor for a specific amount of money. The best way to learn about racing sponsorship is to read as much as you can about the subject. Valvoline has been there for as long as people have been racing cars. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream . I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. All forms provided by US Legal Forms, the nations leading legal forms publisher. One of the biggest mistakes drivers make is getting too lost in their own heads. Read on for a step-by-step guide to getting sponsored. Have a question? Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. If you want to run in one of the very few racing series that do get sponsors and prize money? This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Update your sponsor with reports on the work youve been doing for them. Redline360. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. endstream endobj 73 0 obj <>stream Do you have a very popular online presence? Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Racing Sponsorships. Before approaching a sponsor, draft a proposal first. Go more into depth with your research to get a sense of their specific goals. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Present the benefits you offer clearly and simply. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Race Directors Hub. 1. Why you do it. Road Racing in the United States has several tiers. Increase sales? Your personal brand should show who you are as a person and go beyond your racing. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Easily Editable, Printable, Downloadable. In exchange anyone who donates gets their name on the car for the event. They must know what they are sponsoring so that they can decide whether to accept your proposal. If you want to prove value to potential sponsors in road racing, you need to get creative 0000000016 00000 n Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. This can include hospitality, stickers on a car, events etc. Is your audience someone who will actually buy their product? Thanks, Hopeless Tuner. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. 4. You also may be able to offer experiences, such as hosting the company at the race track. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. stream %PDF-1.4 % Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. There is occasional TV coverage, but it isnt major. 0000054541 00000 n Description: Thank you for your interest in sponsorship from Summit Racing Equipment. It does not mean that it must include false claims or misleading information. Sponsorships are not charity. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. This deck can help spark conversations that eventually lead to a sponsorship proposal. Consider trade magazines, local newspapers, and blogs too. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Specify the Event. Download. This means trying to figure out: Listen. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Disagree 0.87%. industry, as well as actionable expert tips to help you stay ahead of the curve. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Create a two-way relationship with your audience. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Nationally Televised. The template proposal sponsorship comes in A4 and US Letter size. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. "The Forms Professionals Trust . If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. To make that happen, you need your initial reach-out to be as concise and to the point as possible. What makes you different from any other person? But with good content and a consistent posting strategy, you can grow your following and increase your reach. Sample page from the Racing Mentor proposal template. It's now time to decide whom to approach and how to get them interested in sponsoring your race. An initial deposit of ($ amount) must be paid on or before (date). We work together, help each-other out, and do all we can to make sure well have a great race. %%EOF A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? 0000051603 00000 n Think about the problem you will help solve and the goals youll help reach. Racing is an expensive sport that requires investment and sponsorship. This is where you set yourself apart from the rest. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Gather the history of your racing career or racing team. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Any accomplishments in racing you have achieved. Sponsorship brings so much more than a logo on a car . As a racing driver you are focused, talented and ambitious in something you love to do . Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Don't feel like you need to include a shiny proposal document in the first instance. Its a great thing to have but it will not help you secure sponsors on its own. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> The heart of your proposal lies in what you have for them. After all, they're after your event as much as you're after their sponsorship! Not only are you competing against other racing drivers but also against all other marketing activities. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. "What does my event have to offer to potential sponsors?". When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Feel free to drop Racing Mentor a message on social media if you have any questions. I think motorsports has become too commercial and that sponsorship interferes with good racing. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. % 19 0 obj For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. How are you going to justify the cost of what youre offering? Weve also included page references for the Get Paid to Race book (currently only available as an ebook). It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. From NASCAR, to Club Racing, to go-karting. Collect evidence throughout the race season testimonials, statistics, etc. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Offering hospitality and a TV audience isnt enough. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Look for brands that are actively trying to promote themselves and look at how you can add to that. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Feel free to email jess@racingmentor.com. 0000001257 00000 n The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. 03. 1110 If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Text of Pravega Racing Sponsorship Proposal. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Consider what will be most impressive to the types of sponsors you want to target. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. There are plenty of people (often very young) who show up with that intent. Are you going to help that business make more sales? Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Where can I find sponsorship opportunities? Don't ask yourself "How low should I go?" Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Racing Sponsors. 0 Want to sit next to thousands of screaming fans? Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. 0000001109 00000 n I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. The prototype race car is to be evaluated for its potential . However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. How it REALLY works, what it really is, and how to get it. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? . Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. The racing team approaches a mid to high scale business organization asking them for sponsorship. We are a Military Team that runs in Michigan . Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. All sponsors are encouraged to attend racing events. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. The cover page should include the details of the potential client and your details. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Make sure you get the details for the decision-maker. Talk to mechanics, auto shops or dealerships. Helping race directors share expertise and learn from each other is a big part of what we do. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Be sure to target each proposal to the specific potential sponsor. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Do people regularly gravitate towards you for some reason or other? Race Car Sponsorship Proposal Template. but you surely wont be walking away with a heavier wallet. 1. endobj Until recently, this was called the Busch Grand National Series. A section about the car your drive. No matter what you do, try and bring consistency into all elements of this process. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Sponsorship proposal for Alfie Gendall Racing in 2021. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Even at the pro level, the work, luck, and talent required to make a career is astronomical. The kind a marketing agency might present to a client they want to get on board. Your true request is that you are asking to be part of the sponsor's sales team. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. To be clear; for every dollar they give you, they want(need?) Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Without primetime TV coverage, how will people see your sponsors name/product? What is the sponsor trying to get out of a potential sponsorship of your event? Do your posts get engagement?
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