There is also concern that changing the training standards could take customers from existing Black-owned salons. The number of hairdressing and barbering apprenticeships in England continues to fall. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. Black dollars make up 85.7% of the ethnic hair & beauty market. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. Few commercial settings are more personal and intimate than a hair salon. 5. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. Hey! 11. Hair discrimination is rooted in systemic racism, and its purpose is to preserve white spaces. However, the majority still show a preference for straight hair. 12. Want to know more about the UK business insurance landscape? Sign up to the newsletter and get exclusive hair care tips and tricks. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. Despite the pandemic, salon numbers have continued to increase year on year. The global hair extension industry is expected to reach a market value of $10 billion by 2023. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair. The global black hair market was worth $2.5B in 2020. Is it true that France, while it stands as the biggest market, is hard to penetrate? Households of low-income families make up 43.3% of the natural . Everyone wanted to look like an African-American with straight hair anyways. Hair removal and facial treatments made up 18% of bookings each. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. Figure 31: Instagram post - Dove x Brother Vellies. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. 5. Beauty Industry Statistics and Market Research: Global & US. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. In contrast to the hair and barbershop industry, nail businesses have a healthy influx of entry-level employees. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. The US is the leading country globally in the hair wigs and extensions market. 14. Thats 18.9% of the total $3.04B market. Finally, the future lies in establishing educational institutions that train hairdressers in Afro hair styling. This is sure to be reflected by customer demand for similar styles of treatment in salons. Request for Customization. In global comparison, most revenue is . Black women experience high levels of anxiety over their natural hair. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. The global beauty industry (comprising skin care, color cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Published Fri, Aug 17 2018 2:33 PM EDT Updated Fri, Aug 17 2018 3:33 PM EDT. 94% of people working in beauty in 2019 were female. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. Black women spend $1.1B annually on wigs, weaves, and extensions. Calma Ritchie, the owner of XL Hair Design in Bradford. The black woman is very demanding in terms of product quality: either she finds store bought products that correspond to her standards or she makes her own, hence the proliferation of DIY beauty and use of kitchen cabinet ingredients. If youve grown up with a certain texture, you know how to manipulate it. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. Weve focused on salons and self-employed hairdressers and therapists providing face-to-face treatments. In the space of 20 years, the black hair care market has undergone a profound transformation. African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. Beauty Sales. There is a lack of clean products in the natural hair care market than in any other hair market. Black styling product spending surpassed $1.4B in 2020. Activilong is trying to clean up their ingredient list in their products to make it more natural and safe and theyve put a lot of effort towards their communications strategy. Revenue in the Hair Care segment amounts to US$1.91bn in 2023. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. I want to spend on Black businesses, she said. Here's some PR risk management tips to help keep you on the right side of your clients. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. A study looked at the percentage of black personal care products with toxic ingredients and found that 58% of hair products marketed toward black people contained one or more toxic ingredients. There are 21.8M posts tagged under natural hair on Instagram. The salon offered hair and skin care, as well as other services catering to black women. In the last 12 months, 70% of black women say theyve worn their natural hair, 53% say theyve worn braids, and 41% say theyve worn locs. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. What are the major differences between the two? Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. The black hair care industry generates billions but the US is missing out on the market. Updated December 6, 2020. All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? From 2012-2017, the industry saw an annual average growth rate of 1.8%. American Society of Plastic Surgeons Unveils COVID-19's Impact and Pent-Up Patient Demand Fueling the Industry's Current Post-Pandemic Boom. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. 43. Black women part of the natural hair community are more likely to show a preference for black textured hair. A reported432% spikein bookings at the end of lockdown in April 2021 (while not entirely unexpected) indicates the demand for hair and beauty treatments is likely to stay strong. How much revenue do black hair brands contribute to the overall hair care market? Each year black women spend billions of dollars on beauty and personal care products. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency, . Subscribe. Black men who regularly change their hairstyle use the highest amount of black hair products. Something's not quite right. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . "The Global Black Hair Care Market size is expected to be worth around US$ 10.02 Billion by 2023 to US$ 15.34 Billion in 2033, growing at a CAGR of 4.84% during the forecast period 2023 to 2033.". The global beauty industry market is valued at $511 billion. A huge trend in retail in the last few years has been demand for organic and clean beauty products. 15. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). Emma Dabiri, a television presenter who is the author of the 2019 best seller Dont Touch My Hair, said she often had to do her own hair before taping an appearance. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. But exactly how much do these companies rake in each year? Selling products on Instagram? "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. On average, back women spend more time tending their hair than white women. 29. Personal care and beauty, which includes hair care, is a $518B industry in 2021. 12. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. Hacks & Inspiration from Hair Experts at Unilever. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Now theyre everywhere, very dynamique and their natural hair care line is decent. . In-depth industry statistics and market share insights of the United Kingdom Hair Care Market sector for 2020, 2021, and 2022. Other beauty treatments increasing in demand include: Dermaplaning, which has been steadily growing in popularity (up 621% in 2019 compared to 2018). In 2019, the global hair care industry saw revenues of $12.9B. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. Hair Salon Industry Statistics 2022 26. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. Experts project that the US hair care market will grow at a 3.69% CAGR from 2021 to 2025. Uju Marshall, the Nigerian fashion model to know. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. 16. Black-owned hair products are only 3% of the ethnic hair and beauty market, and the majority of major black hair care retailers are not black-owned. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. There is such a lack of cosmetology schools in France. 33. From a B2B trade show, it opened up to the public and became an event for consumers. We promise not to swamp you, and you can unsubscribe easily. 85% of women color their hair at least once every eight weeks. The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. Figure 17: UK retail value sales of the women's mass-market haircare category, by product type, 2020 and 2021; Channels to Market. In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. In 2020, the beauty and cosmetics market fell by 8% as a result of COVID-19. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . 81% of black women say they prefer low-maintenance beauty and hair routines. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. Full-time employment was also down 21% on 2019s figures. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they wi. (IBIS World) #3. In Europe, the biggest market is France then its the United Kingdom. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. regardless if you are black, white, asian, latina at the same stores and price points. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. 50% of black women believe that their natural hair and care are essential to their identities. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. The answer is still murky, partly because the industry is sprawling and decentralized, with at least six licensing organizations that certify the thousands of stylists produced by training schools every year. IBISWorld reports on thousands of industries around the world. Jamelia, popstar turned cultural commentator, agrees. There are currently 34M posts tagged under natural hair on Instagram. And, Did you know that the majority of US adults do not have straight hair? These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. What are the brands that stand out today and how do they communicate their unique selling points? We rounded up surprising facts about natural hair and how women feel and [receive textured hair. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. Total global cosmetic sales in 2020 was a whopping $483 billion. Black women experience more hair anxiety than other women. More than half have been unable to find them. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Honestly, no one wants to go back to that look we have to be realistic. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. The state of the ethnic hair care market is this. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. Black Pound Report 2022 highlights Multi-Ethnic spending power. Black women are more likely to report spending more time on their hair than white women. The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. In some cities, merely getting an appointment can take weeks . LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. As a subscriber, you have 10 gift articles to give each month. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. According to some estimates, black consumers spend $473M on hair products annually. The market is expected to grow at a CAGR of 6% and is . Keep reading below to learn about the driving factors of the natural hair movement today. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. 28. CHAYET CHININ And today, these Island-repping music stars are deeply influencing womens style. 1. This. Asia and Oceania held a combined 39% of the total cosmetic market back in 2018. There are about 1 million hair salons currently active in the United States, providing employment opportunities for about 1.4 million people. In 2021, 93% of the nail technician workforce is female and 7% is male. Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. Thailand earns $81 million a year from exotic orchid export. With Britain now grappling with how to confront racial inequality, the styling of Black hair has assumed growing political and cultural resonance, including books, documentaries and advocacy campaigns on the subject. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. The US online flower shop industry grew by 8.5% between 2015-2020. 20. 14. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. Its Vowing to Change That. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. Personal funding . Globally, L'Oreal generated the most revenue in the global beauty industry in 2019, amounting to $33.4 billion. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. First-quarter sales have been weak, and there have been widespread store closures. If you liked this, you might like these Get reliable advice on protecting and fine-tuning your business or charity sent straight to your inbox. The black-owned Fenty Beauty brand, which was founded by Rihanna, made $72M in one month. Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. Mr. Swarry predicted that broadening training would be challenging. However, many big chains of hair shops that cater to us are not Black-owned. "White hairdressers, nine times out of 10, don't know how to . Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. Ashley Turner @Ashley_MTurner. $35.64 billion. Hair maintenance products help men and women uphold their hair . 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. Please note the 2019 procedure statistics projections have been updated as of April 27, 2021, to reflect a more comprehensive set of board-certified physicians performing these procedures. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. 50% of black consumers say that their hair is central to their identity. 19. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. Detailed research and segmentation for the main products and markets. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. Every year the National Hair & Beauty Federation (NHBF) releases statistics giving an overview of the hairdressing, barbering and beauty businesses. Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). However, in 2021, black-owned hair care brands are becoming increasingly common. Youre covered whether your work is salon-based or you go out and about visiting clients. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Also, fun fact! There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. 32. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. Hair care is big business. How To Naturally Grow Thicker Hair 60 Beauty Experts Share Their Tips, 95+ Natural Hair Statistics & Facts in 2023, 75+ Curly Hair Statistics & Facts in 2023. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. L'Oral. Each brand has its own way of selling their products successfully! (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. 90% of black women have had their hair straightened before. 40. black women experience high levels of anxiety than white women. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Masculin black hair care is also a huge market to dive into. Theres a lot of work involved. According to the most recent data, the top five ethnic hair care products in the US are Organic Root Stimulator, SoftSheen-Carson Dark & Lovely Health, Africas Best, Lusters Pink Smooth Touch, and African Pride Olive Miracle. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. At 60% of all services, hair dying was the third most common request by black women in 2016. 18. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. Experts project that the global hair care industry will grow at a 2.55% compounded annual growth rate (CAGR) from 2021 to 2025. Styling products for natural hair went over 1.4B in the year 2020. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. L'Oral remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. Most of the beauty products that cater to black women are produced in Asia, why is that? 27. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. 8. 6. The average hourly salary for hairdressers in the UK is 8.57, according to payscale (13k - 24k annually, depending on experience). However, both events have blind spots as they havent fully understood that the future of beauty resides in lifestyle and B2B and B2C experiences, which is something that Essence Festival does really well.
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